Digital Media Design 1 : MMD2113

Digital Media Design 2.

Topic: Orang Asli

Task: To create an edutainment prototype

Objective: -To provide edutainment to the user with awareness of real-life issues

- To provide solution to interactive information design problems

- To provide and fulfill user's needs in communication information

Target user: Adults (18 years old and above)

Prototype Description: It is divided into four sections. The orange section is the lifestyle. The blue section is the settlement. The red section is the culture and the and the green one is the gallery. The interaction occurs when the user touches the screen. The idea is based on the interactive kiosk that provides information access via electronic methods.

Blue section: Orang Asli Settlement

Help button: User can select any location and it will zoom in the location of orang asli settlement.

Orange section: Lifestyle of Orang Asli

Help Button: Scrolling down the information using the scrollbar. User can zoom in to photos by using two fingers and spreading them apart, as if stretching to make the photo bigger.

Red section: Culture of Orang Asli

Help Button: Scrolling down the information using the scrollbar. User can zoom in to photos by using two fingers and spreading them apart, as if stretching to make the photo bigger.

Green section: Gallery of Orang Asli

User can zoom in to photos by using two fingers and spreading them apart, as if stretching to make the photo bigger. The photos are also draggable.

Project's Planning

Design Issues & Treatment

Design Issues: Orang Asli community is actually rich in knowledge but they are having trouble in voicing their knowledge because of all the issues and pressures that are pushing on them. Orang Asli also have less opportunity in gaining or achieving something and non-orang Asli have a very different perspective on Orang Asli.

Treatment: We have to struggle with all our knowledge to give the Orang Asli more chance to speak up, saying what's in their heart, giving views and opinion and ideas and finally enabling the Orang Asli through critical thinking not to easily accept what is bestowed upon them. By designing and developing an interactive information design application on Orang Asli, it will be provided and exposed to those people who want to listen to them, to understand them, learn with them and support them.

Target Audience

Adults: Age of 18 and above

Mind Maps

Mindmap on Orang Asli Settlement in Malaysia

Mindmap on Jahai

Mindmap on Temiar

Application's Flow & Navigation

Gantt Chart & Timeline

Research & Data Planning

Questionnaires: a popular means of collecting data, but are difficult to design and often require many rewrites before an acceptable questionnaire is produced.
Interviews: a technique that is primarily used to gain an understanding of the underlying reasons and motivations for people’s attitudes, preferences or behaviour.
Observation: involves recording the behavioural patterns of people, objects and events in a systematic manner.
Portfolios: recording information about how each problem arose, methods used to solve it, and difficulties encountered. it records everything in sufficient detail to analyse. It is very time-consuming.

Jahai:

Temiar:

Proposal & Concept Pitch

Topic: Orang Asli Settlement

Task: To design and develop an Interactive Information Design Application

Software: Adobe Flash CS5, Adobe Photoshop CS5 & Adobe Dreamweaver CS5

Target Audience: Age of 18 above

Objective: - To provide the student with awareness of real-life issues

- To apply understanding on digital media design process and planning

- To provide solution to interactive information design problems

- To provide and fulfill user's needs in communication information

Detailed Description: Orang Asli is the indigenous minority peoples of Peninsular Malaysia and they has its own language and culture, and perceives itself as different from the others

Research Methods: - K
ey documentations

- Purposive surveys
- Dialogues
- Focus group discussions
- Browsing internet

- Visiting Museum Orang Asli
- Visiting Orang Asli settlements
- Interview Orang Asli (Q & A)

Expected Impact of Research Project: - Interactive information design problems are solved

- Student and user will be aware of real-life issues

- The understanding on digital media design process and planning

- User's needs in communication information are fulfilled

- More knowledge on different culture and lifestyle

User Task: - How to reach optimal usability without losing educational challenge?

- How to support reflective thinking?

- What are the strengths of interactive information design application?

- What are the weakness of interactive information design application?

Content Organization: About, People & Gallery

Schedule of Research Project:

Reference: - Wikipedia: http://en.wikipedia.org/wiki/Orang_Asli

- The Orang Asli of Peninsular Malaysia by Cholin Nicholas: http://www.magickriver.net/oa.htm

- Jabatan Hal Ehwal Orang Asli (JHEOA): http://www.jheoa.gov.my/web/guest/home

- Orang Asli by Van Wijnen: http://www.malaysiasite.nl/orangeng.htm

- Orang Asli Village: http://www.cameron-highlands.com/main-attractions/main-category/orang-asli-village.html

Project's Research

Research Method

- K
ey documentations
- Purposive surveys
- Dialogues
- Focus group discussions
- Browsing internet

- Visiting Museum Orang Asli
- Visiting Orang Asli settlements
- Interview Orang Asli (Q & A)
- Doing some surveys about Orang Asli

Field Research

Fact Findings

The Orang Asli have deep respect for the rainforest as have their fathers and the fathers before them. They ask for little and are contented with living at the fringes of the rainforest. They are governed by traditions, taboos and animism practices passed down from their forefathers. Orang Asli are one of the few aborigines in the world who do not practice of animal killing for “coming of age” rituals. They do not wear animal skins or furs and one will never find parts of animals hung in homes as hunting trophy. Orang Asli have deep respect for wildlife and only hunt for sustenance. Orang Asli has uncanny ways of making traps to suit every kind of prey, enemy and situation. They modified animal traps to cripple terrorists and turned bamboos into lethal weapons. Village pecking order puts the “Tok Batin”, or chieftain, on top. It’s always polite to visit him first and introduce yourselves before rummaging the rest of the village to look for a place to overnight or sightseeing. It’s easy to spot the Tok Batin. He’s usually the one with the whitest hair in the village.
Once accepted, the Orang Asli can be the nicest people on earth and you become part of their extended family.

Interview

Dialogue below i translated into english.

Q: What is your name?
A: Din.
Q: How old are you?
A: 30 years old.
Q: What is your marital status?
A: Married.
Q: How long have you been married?
A: 5 years.
Q: How many children do you have?
A: 6.
Q: What do you do for living?
A: Gardening cassava, rubber and durian. I also sell handcrafts.
Q: What is your daily meal?
A: Fish and cassava. If I got extra money, only then I buy rice.
Q: What is your hobby?
A: Playing takraw, chatting, fishing and handcrafting.
Q: What time do you sleep and wake up?
A: I sleep at 8 p.m. at wake up at 7 a.m.

Observation

From what I observed about Orang Asli after visiting them, they are not a homogeneous race, which means that they have diverse cultures, traditions and ways of living, beliefs, and languages. All of these depend on the ethnicity and the location of the Orang Asli. However, the thing that doesn't differentiate an Orang Asli sub-ethnic from another is that their holistic relationship, life dependency and their identity existence are so much related to and dependent on land and nature. I also figured out some Orang Asli's probems.
The small number of Orang Asli is one of the many factors contributing to their current problems. Orang Asli have now become like refugees and illegal immigrants in their own country. Among the core problems are land ownership, culture, identity, and the lost of rights as the Orang Asli. We should respect them as the original people of this country, but they are being left out in the field of education and development. Most of the non-Orang Asli in Malaysia refers to the Orang Asli as a barbaric and backward community (that was also my thought before went to the Orang Asli settlements). Hence there are many who say that the Orang Asli is a community that is too lazy to work hard to develop themselves and their race. Plus, there is no space for the Orang Asli to speak out about their dissatisfaction on certain aspects of the government policy towards them. The strict control by the government resulted in the Orang Asli community being unaware that they actually have rights to claim and can speak out about. Besides, when dealing directly with Orang Asli, especially when they hail from impoverished backgrounds, money is an important ethical consideration, the bottom line being whether money can buy information, or even more crucially, if the availability of money encourages false information.